iPKG is an interactive AR mobile application that enables users to scan different images/markers via the device camera. This is an AR packaging app featured with AR content which is a combination of text, sound, video, animations and interactive games to engross the potential user. The focus of this AR app is to turn passive packaging and print marketing into an interactive broadcasting channel - delivering entertaining, educational and informative videos via smart phones. iPKG display the relevant content from the backend and facilitates the user with the following options accordingly.